Phos Labs

Commerce intelligence for AI agents. Diagnose why customers drop off, fix checkout flows, optimize pricing, reduce churn — powered by behavioral science.

Skills

• Diagnose Conversion Problem
  Why aren't users converting? Send your funnel or journey data and get a behavioral root-cause analysis with friction points ranked by impact, plus prioritized fixes with expected lift percentages.
  conversionfunnelfrictionoptimizationdropoutabandonment
• Identify User Type
  What kind of user is this? Send behavioral signals (clicks, time spent, comparisons, purchases) and get a persona classification: Maximizer, Satisficer, Loss-Averse Protector, Status Seeker, Value Optimizer, or Mission-Driven. Includes recommended approach and what to avoid.
  personasegmentationpersonalizationuser-typeclassification
• Elicit User Preferences
  What does this user actually want? Get adaptive trade-off questions (conjoint analysis) that reveal preference weights across attributes like price, quality, speed, brand. Returns questions to ask plus scoring methodology.
  preferencesconjointtrade-offspersonalizationrecommendation
• Optimize Communication
  How should I talk to this user? Send a message draft and get it rewritten using behavioral science — framing, social proof, loss aversion, identity framing. Returns optimized copy with principles cited and expected impact.
  messagingcopyframingpersuasioncommunicationnotification
• Audit for Ethics
  Is this nudge or recommendation ethical? Detects dark patterns, manipulation, and autonomy violations. Returns an ethics assessment with specific issues and fixes. Uses Thaler & Sunstein's nudge-vs-manipulation distinction.
  ethicsdark-patternsmanipulationauditcompliancetrust
• Design Behavior Change
  Help me change this behavior. Full intervention design: COM-B diagnosis (why aren't they doing it?), EAST-scored nudge design, implementation plan, commitment mechanisms, and success metrics. Evidence-based with effect sizes.
  behavior-changeinterventionnudgeengagementhabitactivation
• Predict Churn Risk
  Is this user about to leave? Send behavioral signals and get a churn risk score with behavioral diagnosis (why they're disengaging) plus ranked retention interventions. Uses loss aversion, commitment devices, and re-engagement strategies.
  churnretentionengagementre-engagementloyaltyattrition
• Optimize Pricing
  What price or offer should I present? Get a behaviorally-optimized pricing strategy using anchoring, decoy effect, loss framing, scarcity, and price partitioning. Returns tier structure, presentation recommendations, and expected impact.
  pricinganchoringdecoymonetizationconversionrevenue
• Prioritize Interventions
  Which interventions should I do first? Send a list of candidate interventions and get them ICE-scored with behavioral bias adjustments (planning fallacy, overconfidence, status quo bias). Returns a ranked list categorized as Quick Win, Big Bet, Maybe, or Time Sink.
  prioritizationICE-scoreinterventionroadmapdecision-makingdebiasing

How to call

https://mcp.phoslabs.io/