Metadata

The execution layer for enterprise B2B paid advertising. Agents can build audiences, generate creative and offers, launch and manage campaigns across LinkedIn, Meta, Google, Microsoft and Reddit, run experiments, and read pipeline attribution — through the Metadata MCP server.

Skills

• Build B2B audiences
  Create firmographic, technographic, intent (Bombora, G2), ABM account-list and retargeting audiences, and estimate reach before spending.
  advertisingaudiencesabmintent-datab2b
• Launch and manage paid campaigns
  Create, configure and launch campaigns across LinkedIn, Meta, Google Ads, Microsoft Ads and Reddit; manage budgets, creative, offers and experiments from one place.
  advertisingcampaignslinkedingoogle-adsmeta
• Read pipeline and revenue attribution
  Pull account, funnel and budget-group performance, opportunity and conversion insights, and CRM-grounded cost per customer rather than cost per lead.
  attributionpipelinerevenuereportingcac
• Query the 2026 B2B Paid Media Benchmark
  Ungated benchmark built on $57.6M of 2025 B2B ad spend across 153 advertisers: cost per lead, CPM, CPC, CTR, cost per customer and first-year payback, filterable by channel, company size, industry, ad type and campaign goal. Every published figure is gated on a minimum advertiser count and a concentration cap.
  benchmarksb2badvertisingopen-data

How to call

https://metadata.io

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