ActiveCampaign

ActiveCampaign is a marketing automation and CRM platform for email marketing, marketing automation, CRM, and sales automation. Agent integration is provided over the Model Context Protocol (MCP), not A2A JSON-RPC — see `url` and `mcpServer` below for the callable surface. Use this card to discover what ActiveCampaign can do; use the MCP server to actually do it.

Skills

• Contact Management
  Create, update, retrieve, and delete contacts. Sync contact data, manage contact lists, bulk import contacts, and view contact activity history.
  contactscrmleadssubscribersemail
• List and Tag Management
  Manage contact lists and tags. Add or remove contacts from lists, create and apply tags, and segment contacts for targeted campaigns.
  liststagssegmentationaudiences
• Email Campaign Management
  Create, edit, duplicate, and retrieve email campaigns. Manage campaign messages and send targeted email communications.
  campaignsemailnewslettersbroadcasts
• Marketing Automation
  Manage automations and automation workflows. Enroll contacts in automations, list active automations, and monitor automation performance.
  automationworkflowstriggerssequences
• CRM and Deal Management
  Manage deals, pipelines, deal stages, and sales activities. Create and track deals, assign contacts to deals, and move deals through pipeline stages.
  crmdealspipelinessalesopportunities
• Custom Fields and Field Values
  Create and manage custom fields for contacts, deals, and accounts. Set and update custom field values for segmentation and personalization.
  custom-fieldspersonalizationdataattributes
• Account (Company) Management
  Create, update, and manage account (company) records and associate contacts with accounts.
  accountscompaniesorganizationsb2b

How to call

https://developers.activecampaign.com/page/mcp

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